Contextual Marketing

Just reaching your target audience is sometimes not enough to ensure a successful campaign. Along with consumer targeting you need to reach your customers at the precise moment that they spark an interest in your particular product or service. How can this be done you might ask? Through Desktop Advertising Networks (DAN) a handful of technology companies have mastered the marketing approach. Each network that NetFusion has established a relationship with consists of their own user base which has been distributed through direct opt-in downloads.

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The way contextual marketing networks work is when active users enter any keywords in search engines or visit related websites this allows the networks to know what the consumer is searching for and serve them an offer relevant to their search. For example if a consumer is searching for an “auto loan” and goes to Google to start his or her search, they type in the keyword “auto loan”, and Google brings up listings. The contextual marketing networks realize that the consumer is interested in an auto loan and searches its database for an advertiser that has that particular service. It then delivers the auto loan ad with the special offer to the consumer in real time. Some contextual networks even offer delivery of entire landing pages instead of ads and others offer toolbars that adapt to the consumers search.

NetFusion Media has tested and researched numerous contextual marketing networks to find the ones that will bring the highest return to our clients. Some contextual networks consist of over 60 million users. We purchase and manage media for our clients through networks like Claria (aka Gator), Hotbar, MetricsDirect, 180Solutions, WhenU, and many others. Having a large client base which pertains to practically every industry we have the experience and know what network will be the right fit for you. Contact us today to discuss how contextual marketing can boost your online marketing!